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DXG Introduces First Underwater Ditigal Camera for Less Than $139 - Compact Digital Camera Features Protective Housing for Active Lifestyle Uses

By Anonymous

CITY OF INDUSTRY, CA July 6, 2004 -- DXG USA, an emerging U.S. brand for digital cameras and a business unit of Taiwan-based DXG Technology Corp., and one of the world’s largest digital camera designers and manufacturers, today announced it will be first to market in the U.S. with a digital underwater camera for less than $139. The DXG-308U digital camera kit is capable of taking remarkable photos at resolutions to 2976 x 2232 (6.6 megapixels), suitable for printed photographs up to 8 x 10 inches and higher, and with its protective enclosure can be submerged up to 5 meters.

The DXG-308U camera's waterproof housing offers a compact, watertight design for easy underwater handling and accurate access to camera functions through the precise placement of push-button controls on the housing that match up with camera's controls. With a minimum amount of care, the DXG-308U can provide years of reliable photo-taking pleasure above and below water. This makes the 308U ideal for outdoor activities such as kayaking, sailing, boating, swimming, fishing, backpacking, camping, beach or poolside festivities.

“DXG continues to bring to the U.S. consumer unique digital camera products for everyday use for everyday settings,” said Paul Goldberg, vice president sales and marketing for DXG USA. "The DXG-308U is another example of our insight into consumer needs in digital photography and our ability to meet that need."

Availability and Pricing
DXG’s cameras are sold through a variety of outlets, including distribution, retail and via the Web. For a listing of resellers, please visit the DXG Website at www.DXG.us. The DXG-308U underwater camera kit has an MSRP of $139 and is available immediately. The kit includes the DXG-308 digital camera; underwater housing; batteries; USB and TV output cables; photo editing software; wrist strap; camera pouch; and user’s manuals.

DXG-308U Sport Housing Specifications

Camera Type
Designed exclusively for DXG-308 Digital Camera

Material
Plastic (Polycarbonate) Housing, Non-Corrosive Stainless Steel Hardware

Lens Port
PMMA Glass

Waterproofing
Double Seal Gasket and Safety Quick Closing Latch Buckle

Maximum Depth
5 meters (15 feet); Meets IPX8 Waterproof Standard

Control Buttons
Shutter Release, Zoom In, Zoom Out, Flash Select, LCD Display Wake

Wrist Strap Included
(Max 12 kg. hanging force)

Storage Temp
0o C to 60o C (32o F to 140o F)

Dimensions
130 (W) x 90 (H) x 60 (D) mm (5.1 x 3.5 x 2.4”)

Weight
Approx. 180 g / 6.3 oz. (without camera), Approx. 328 g / 11.5 oz. (with camera)

About DXG USA
As one of the world's leading manufacturers and designers (OEM/ODM) of digital cameras and camcorders, DXG has more than 20 years of experience producing digital technology products for other "big name" brands. Starting in the digital watch business, the company is now fully vertically integrated to handle all aspects of the manufacturing and design process from industrial design to final packaging, including quality assurance mechanical, electrical and software engineering; product molding; plastic injection; assembly and testing.

Editors Note: Product data sheets and JPEG pictures for the DXG-308U are available on the DXG USA website (www.DXG.us) or by contacting Marc Daniels & Associates at info@marc-daniels.com.

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